This study investigates the inaugural speeches delivered by Trump and Biden in terms of Fairclough’s (1995) three-dimensional method CDA. It highlights link between micro macro analysis discourse considering repetition, creativity, intertextuality as main persuasive strategies employed both political leaders to make their audience believe ideas. The also clarifies what extent vary use these ass...

Recommender systems provide suggestions for products, services, or information that match users’ interests and/or needs. However, not all recommendations persuade users to select or use the recommended item. The Elaboration Likelihood Model (ELM) suggests that individuals with low motivation or ability to process the information provided with a recommended item could eventually get persuaded to...

To achieve overall business goals, GQM+Strategies® is an approach that aligns the business goals at each level of an organization to strategies and assesses the achievement of goals. Strategies derived from business goals are based on rationales (context factors and assumptions). Because extracting all rationales is an important process in the GQM+Strategies approach, we propose Context-Assumpt...

Conservation tillage (CT) systems have a number of potential benefits including lower crop production costs and the ability to reduce soil erosion that have made them common in several regions of the world. Although CT systems have been researched and successfully implemented on some farms in California's San Joaquin Valley (SJV), overall adoption is low and the reasons for the region's compara...

This study compares the relative effectiveness of two different persuasive strategies embedded in the rationale of a website. The visitor is asked for his/her contact information either prior to or after having access to the guidelines for managing multimedia files offered by the site. Asking for personal data prior to access represents a reward strategy for obtaining such data. In contrast, as...

In this study, we tested the effectiveness of a computer-based persuasive dialogue system designed to promote a plant-based diet. The production and consumption of meat and dairy has been shown to be a major cause of climate change and a threat to public health, bio-diversity, animal rights and human rights. A system promoting plant-based diets was developed, comprising conversational, motivati...

Communication strategists frequently use highly credible individuals as spokespersons for their advocacy. Lawyers recruit expert and trustworthy witnesses to support their clients' positions. Politicians seek highly regarded individuals and groups to endorse their programs and candidacies. Advertisers hire people of high integrity to sponsor their products and services. These strategies are pre...

Firms have to invest millions of dollars to introduce a new system. If firms cannot persuade employees to accept and implement a system effectively, such investments are wasted. Since a given influence process may lead to differential outcomes, managers need to deliver influencing strategies to motivate employees and shape their behavior intentions related to system acceptance. This study integ...