Final quality of products/services starts with suppliers in the supply chain. Problems can occur if suppliers do not deliver the quantities requested in full, on time, or buyers select suppliers solely on the basis of lowest price. Supplier selection has been studied for large businesses but not for very small (micro) businesses. Therefore, a survey was administered to micro-businesses to deter...

This study aims to determine the effect of service quality, taste and price perceptions on customer loyalty through consumer satisfaction as a mediating variable. The population in this were 100 populations Mas Be geprek chicken customers. sample 62 respondents with purposive sampling technique used. method used is Quantitative Descriptive research data collection techniques using questionnaire...

The retail business is a that directly related to consumers, so be able compete, retailers must increase customer satisfaction which will have an impact on loyalty. purpose of this study was analyze the effect value, location, price and loyalty at Indomaret Yogyakarta. research method used survey by distributing questionnaires 100 respondents who are customers in Data analysis performed statist...

We study the selection and dynamics of two popular pricing policies— …xed price and ‡exible price— in competitive markets. Our paper extends previous work in marketing, e.g. Desai and Purohit (2004) by focusing on decentralized markets with a dynamic and fully competitive framework while also considering possible non-economic aspects of bargaining. We construct and analyze a competitive search ...

This study aims to examine the positive effect of food quality and brand image on satisfaction word mouth. Then, tested moderation price fairness relationship between product Methods data collection by using a questionnaire. The number samples in this were 260 fast restaurant customers. Data analysis with partial least square-structural equation modeling (PLS-SEM). results showed that had satis...

We conducted preference assessments with 4 typically developing children to identify potential reinforcers and assessed the reinforcing efficacy of those stimuli. Next, we tested two predictions of economic theory: that overall consumption (reinforcers obtained) would decrease as the unit price (response requirement per reinforcer) increased and that the cost and benefit components that defined...