Profitability and investment are becoming the new focus of empirical asset pricing. This paper examines the extent to which their return predictability is attributable to behavioral bias, specifically, investors’ tendency to anchor on 52-week high. Based on a return decomposition methodology developed by George, Hwang, and Li (2014), two profitability measures (operating profitability, return o...

Given the unprecedented reach of social media, firms are increasingly relying on it as a channel for marketing communication. The objective of this study is to examine the effect of firm-generated content (FGC) in social media on three key customer metrics: spending, cross-buying, and customer profitability. The authors further investigate the synergistic effects of FGC with television advertis...

In the design phase of business collaboration, it is desirable to be able to predict the profitability of the business-to-be. Therefore, techniques to assess qualities such as costs, revenues, risks, and profitability have been previously proposed. However, they do not allow the modeler to properly manage uncertainty with respect to the design of the considered business collaboration. In many r...

The scope of this paper is to explore the transaction profitability of frequent and sporadic buyers in the Brazilian e-retailing home appliance market. Concepts in relationship marketing literature stressing the impact of purchasing frequency on customer transaction profitability, as well as recent academic research challenging this approach and pointing out the importance of sporadic clients, ...

Critical acclaim is considered to be one of the main predictors of profitability of game products. Major game publishers face tremendous hurdles in order to fare well in different forums that review and rate their products. However, little evidence exists on the relationship between ratings and profitability beyond anecdotal assumptions. In this study we investigate the relationship between cri...

Several existing mechanisms for order processing, such as Available-to-Promise (ATP), Materials Requirements Planning (MRP), or Capable-to-Promise (CTP), do not really include simultaneous capacity and profitability considerations. One of the major issues in the incorporation of profitability analysis into the order management system is the determination of relevant costs in the order cycle, an...

We propose and conceptualize a new measure of information technology-enabled manufacturing capability, based on a plant’s ability to use its mix of inputs to maximize its process outputs, and study the impact of these capabilities on manufacturing plant profitability. Our study extends the literature on IT-enablement of process capabilities using Data Envelopment Analysis, a non-parametric appr...

The fifth generation (5G) of mobile services envisages network heterogeneity, cell densification, and high spectral efficiency using Massive MIMO, operating at millimeter-wave frequencies. Accurately assessing the potential of financial returns for such a complex network poses to operators unique challenges including techno-economic analysis leading to the identification of decision variables m...

Several rounds of banking reforms in China have aimed to increase the competitive condition and further enhance stability in the Chinese banking sector, while the joint effects of competition and risk-taking behaviour on the profitability in the banking sector have not been studied well enough so far in the literature. The current study contributes to the empirical literature by testing the imp...