This study examines the impact of specific firm characteristics, environmental characteristics and marketing mix strategy on export marketing performance. Data were gathered via a mail survey of firms exporting from Queensland, Australia. The results indicate that firm characteristics and environmental characteristics impact significantly on both overall performance and marketing mix strategy a...

Firms use a rich set of incentives including fixed wages, bonuses, threat of firing and promise of promotion. Yet, we do not have a theoretical understanding of how such a mix of incentives can arise. This paper aims to build a theoretical model which describes the incentive mix as the solution to an optimal contracting problem and provides broader testable implications. The basic model has a p...

The COVID-19 pandemic is a health crisis currently engulfing the world and affecting – in some way every aspect of human life. One key that significantly affected area school marketing. Since social distancing policies have prevented direct meetings between schools prospective students, new effective marketing strategy urgently needed to increase public interest. current study was systematic li...

P roduct, price, place, and promotion. Every business-school academic will tell you those four "Ps" represent the essence of marketing. But after 28 years as a healthcare strategy, marketing, and public relations professional, and after countless frequent flyer miles earned consulting across the country on the topic, I'd like to add a few more "Ps." These are people, passion, persuasion, perfor...

Marketing strategy is an important thing that consists of the marketing mix (7Ps), artificial intelligence, and digital marketing, one which useful for increasing hotel occupancy. The considering Product, Price, Promotion, Place, People, Physical Evidence, Process aspects by following conditions COVID-19 pandemic. One hotels have implemented this GH Universal Hotel Bandung. During pandemic, man...

PT Serela Prima Nutrisia is a company engaged in the arrowroot (Maranta Arundinacea)-based processing product. (1) This research aimed to identify and analyze alternative strategies that could be applied Oriflakes marketing activities (2) company’s strategy recommended according segmentation, targeting, positioning. used descriptive approach. The location determination method case studies where...

Red meat consumption is associated with increased risk of colorectal cancer. We have previously shown that haemin, Hb and red meat promote carcinogen-induced preneoplastic lesions: aberrant crypt foci (ACF) and mucin-depleted foci (MDF) in rats. We have also shown that dietary Ca, antioxidant mix and olive oil inhibit haemin-induced ACF promotion, and normalize faecal lipoperoxides and cytotoxi...

The purpose of this study is to produce a model for improving the performance batik small businesses based on use information technology. preparation starts from proving influence strategic orientation mix and marketing Batik businesses. consists organizational change capability, innovation orientation, competitive advantage market strategy. Market strategy customer competitor strategies. produ...

The study aims to examine the perceived level of tourism marketing mix components in Aden city, and assessment city as a tourist destination by visitors. results were have positive impact on tourists’ satisfaction with except for "promotion". Marketing significant relationship gender "partnership". Price, place, person statistical significance between different educational groups. person, progr...