objective: the main objective of this research was the economic valuation of public library services using the contingent valuation. although, estimating the average willingness to pay for public library service, demographics on the willingness to pay, and economic valuation and pricing public library services were other objectives that investigated in this study. methodology: explanatory varia...

Self-regulation programs deter many advertising practices, but there are inherent limitations to its power in the United States. U.S. media vehicle managers' advertising acceptance policies may influence advertising content, but their decisions often are focused on priorities other than consumer protection. This article describes the power limitations of U.S. selfregulation and media advertisin...

Streaming music services represent the music industry’s greatest prospective source of revenue and are well established among consumers. This paper presents a theory of a streaming music business model consisting of two types of services provided by a monopolist. The first service, which offers access free of charge, is of low quality and financed by advertising. The second service charges its ...

In today's dynamic environment characterised by higher advertising costs and lower efficiency of advertising, corporations are relying more and more on public relations (PR). We present new Internet technologies that can greatly improve corporations' relations such as RSS feeds, blogs and podcasts. We have also conducted a thorough analysis of 50 largest world corporations' web sites. We presen...

This study aims to examine beliefs among residents of Shanghai, China concerning tobacco advertising and control policies concurrent with new restrictions on tobacco use and advertising in the city. A total of 518 residents of Shanghai completed a telephone interview survey. We found that 51% of participants had seen or heard of the Zhonghua cigarette brand's 'Love China' tobacco ad campaign in...

In this work we discuss an approach to advertising over Internet using software agents. The agents represent users of mobile devices and service/product providers. The user agents autonomously analyze advertisements by cooperation and negotiation with provider agents and notify the user when interesting offers are found. Notifications and offer descriptions are sent using email, SMS messages an...

While there is support for regulatory fit theory in predicting the communication effectiveness of promotion-framed and prevention-framed messages advertisements, it not certain if can be extended to predict promotion-oriented prevention-oriented advertising appeals. This study examines interplay focus as well endorsement collectivism individualism among adolescents perceived public service Data...

As advertisement publishers, Internet advertising platforms are the main media and channels for commercial paid advertisements. Management norms control mechanisms act first barrier in actual governance activities. Interest-oriented have natural defects process of regulation. The platform has multiple identities such as participants public advertising, rule-makers, discourse system builders, pr...

AIMS To describe and compare the extent of exposure among youth and adults to antitobacco advertising funded by tobacco control agencies, and to smoking-related advertising from tobacco and pharmaceutical companies. DESIGN Archival records of television advertising exposures from Nielsen Media Research for the largest 75 media markets in the United States from 1999 to 2003. MEASUREMENTS Mea...