supply chain management is a set of guidelines for integration of chains, which aims to reduce costs and increase system services to customers. one of the most important issues for supply chain stockholders is procuring and purchasing requested items in a timely manner. thus, a variety of models have been proposed as purchasing strategy in supply chains. group purchasing is a system which leads...

T paper develops a model of conversion behavior (i.e., converting store visits into purchases) that predicts each customer’s probability of purchasing based on an observed history of visits and purchases. We offer an individual-level probability model that allows for different forms of customer heterogeneity in a very flexible manner. Specifically, we decompose an individual’s conversion behavi...

The scope of this research is to develop and test a model for evaluating B2C e-commerce websites quantitatively. Consequently, this study seeks to investigate the relationship between the website interface of B2C e-commerce and virtual customer behavior, emphasizing the purchasing attitude and intention. The objective of this paper is, therefore, to research which features of a virtual store ef...

Researchers have explored adolescents’ online buying habits as the internet has developed and teenagers’ incomes have increased. In this study, that tries to understand adolescent buying behavior, and adolescent decision-making styles as input variable and online shopping behavior as output variable. The Technology Acceptance Model (TAM) is included as a moderating variable. A total of 1,614 ad...

This study extends technology acceptance model (TAM) to investigate the antecedents and consequences of social media adoption by tourists and travel agents. It compares their perceptions on social media adoption and its consequences. Online survey was addressed to tourists and travel agents for data collection purposes. Structural equation modelling was employed for analysis purposes. The findi...

This paper presents GATE Teamware – an open-source, web-based, collaborative text annotation framework. It enables users to carry out complex corpus annotation projects, involving distributed annotator teams. Different user roles are provided (annotator, manager, administrator) with customisable user interface functionalities, in order to support the complex workflows and user interactions that...

This research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in Iran’s SME and in this respect three hypothesizes are developed. For doing of this research after exploration of models and approaches in brand questionnaire and guerrilla marketing were used for customers of company. The conceptual model based...