The main goal of the process of socialization is to prepare individuals for effective participation in society, in the sense of internalizing the values ​​and norms of the ruling community to meet the needs and achieve collective goals. The present article seeks to investigate the functional comparison of the normative conflicts of the educational institution with the family institution and its...

This study has adopted and refined Ajzen’s theory of planned behavior, theory of reasoned action, and the value–belief–norm theory by Stern et al. to investigate the effects of normative beliefs, attitudes, and social norms on pro-environmental behavioral intentions. A total of 391 valid responses were collected from visitors to a theme park in Taiwan. A structure equation analysis indicated th...

This study discusses the need for a new approach for addressing environmental issues – because current approaches are either not working or not working at a significant scale – and the role of individuals in both creating and resolving environmental issues. An analysis of the social nature of individual decision-making, with an emphasis on social and descriptive norms, is presented to provide b...

Interdisciplinary analytical perspectives can bring important insights to address complex sustainability problems. In this paper we present and apply a model that integrates perspectives from economics and communication sciences to address the question of what happens to pro-environmental behavior after the introduction and then the withdrawal of payment for environmental services (PES). In par...

A norm is a behavior that emerges as a convention within society without any direction from a central authority. Norms emerge as repeated interactions between individuals give rise to biases toward actions or behaviors which spread through the society until one behavior is adapted as the default behavior, even when multiple acceptable behaviors exist. Of particular interest to us is how and whe...