Internet marketing enables new forms of vertical communication and marketing between suppliers and customers in a traditional marketing sense, and also generates the potential for horizontal networks of customers interacting with each other to share information and experiences about specific products and services. Marketers have always used promotional activities such as advertising and product...

Direct marketing is a process of identifying likely buyers of certain products and promoting the products accordingly. It is increasingly used by banks, insurance companies, and the retail industry. Data mining can provide an eeective tool for direct marketing. During data mining, several speciic problems arise. For example , the class distribution is extremely imbalanced (the response rate is ...

Direct marketing is a process of identifying likely buyers of certain products and promoting the products accordingly. It is increasingly used by banks, insurance companies, and the retail industry. Data mining can provide an eeective tool for direct marketing. During data mining, several speciic problems arise. For example , the class distribution is extremely imbalanced (the response rate is ...

Direct marketing is a process of identifying likely buyers of certain products and promoting the products accordingly. It is increasingly used by banks, insurance companies, and the retail industry. Data mining can provide an effective tool for direct marketing. During data mining, several specific problems arise. For example, the class distribution is extremely imbalanced (the response rate is...

Effective marketing depends on knowledge of customer behavior and competition. This is especially true for location-based marketers who risk sending alerts at inopportune moments or to the wrong targets. This study analyzes check-ins around Times Square in New York City using Foursquare, a location-based mobile application. The findings reveal interesting patterns of certain consumer segments f...

Consumption of sugar-sweetened beverages (SSBs) has increased worldwide. As public health studies expose the detrimental impact of SSBs, consumer protection and public health advocates have called for increased government control. A major focus has been on restricting marketing of SSBs to children, but many innovative policy options--legally defensible ways to regulate SSBs and support public h...

During the past decade, there have been a variety of significant developments in data mining techniques. Some of these developments are implemented in customized service to develop customer relationship. Customized service is actually crucial in retail markets. Marketing managers can develop long-term and pleasant relationships with customers if they can detect and predict changes in customer b...

This paper aims to: 1) identify gender differences in perception and evaluation of retail agglomerations and 2) discuss the implications of these differences for marketing and management. Based on a conceptual model we surveyed 2,151 agglomeration shoppers using interviewer-administered questionnaires. Structural equation modelling revealed that: accessibility, parking and infrastructure are pe...

Retailing industry has undergone tremendous change in its complexity and sophistication over the past few years. Globally we are witnessing the evolution of retailing industry from traditionally micromanaged small retail formats like mom and pop store to modern corporate-managed large retail formats like supermarkets. Consumers are also shopping across these various store formats even for the p...

The number of retail farmers' markets in the USA increased dramatically in the twentieth century, with a burst of growth experienced after the passage of Public Law 94-463 (PL 94-463), the Farmer-to-Consumer Direct Marketing Act of 1976. This article inventories the literature since the Second World War on retail farmers' markets and direct marketing in North America. The inventory includes som...