Abstract Careful program planning to provide services for children's learning and play activities is an important thing note. Because it will greatly affect the social, cognitive, sensory, motor growth of children. With aim increasing revenue demand as well maximum service satisfaction, programs event marketing can be carried out by companies. Using qualitative research methods data collection ...

Prior studies on the in-store experience focus impact of store atmosphere. Sensory marketing and brand experience, other hand, have been found to be significant in providing a better consumer recent studies. Thus, goal this paper is broaden scope study by examining causal effect sensory cues emotional attachment, subsequent loyalty luxury retail setting. We also studied moderating role image re...

The present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (SC1: Producer - Consumer, SC2: Producer - Retailer - Consumer, SC3: Producer - Commission agent - Retailer - Consumer, SC4: Producer - Commission agent - Wholesaler - Retailer - Consumer) for two variety (allahabad safeda and apple guava) of guava. The gross marketing pri...

Experiential marketing provides customers an opportunity to engage and interact with brands, products, and services in sensory ways in today’s competitive markets. This research demonstrates how experiential marketing fits in with the current consumer behavior and attitudes through cell phone usage on Turkish consumers. In the research, the steps and elements of experiential marketing will be c...

Rapid methods of text analysis are increasingly important tools for efficiently extracting and understanding communication within the food beverage space. This study aimed to use frequency-based mining biterm topic modeling (BTM) as analyzing how cider products communicated marketed on cider-producer websites made in Virginia, Vermont, New York. BTM has been previously used explore topics small...

Introduction Duloxetine is a combined serotonin and noradrenalin reuptake inhibitor. It is indicated for the treatment of major depressive disorders, diabetic peripheral neuropathic pain in adults and generalised anxiety disorders [1]. It was granted marketing authorisation in 2004 via a Central European Registration Procedure. Tremor and paraestesia are the most common side effects on the CNS....

This paper describes the process and the purpose of innovating Mixed Reality technology to create an Experiential Movie Trailer. We discuss the creative means by which we engage users in a multimodal, multi-sensory group experience that makes them feel a part of a movie’s upcoming experience. The key to the success of this endeavor lies in borrowing techniques from playgrounds, game play and th...

Historically, the United States has positioned itself as one of leading producers and consumers melons in world with a 2020 production value over $295 million (excluding watermelons). It been estimated that on average per capita consumption U.S. is about 24 pounds each year [1]. Increased consumer awareness healthy diets, sensory attributes melons, enhanced year-round availability, marketing te...