This paper aims at determining the reasons why customers prefer to buy wine online or offline, first comprising both mobile-commerce (m-commerce) and e-commerce platforms. In particular, this research strives understand effects of social influence enjoyment on intention purchase from offline touchpoints. Moreover, goal is find out about differences in behaviour French buyers explain choice chan...

It is well recognized that utilitarian and hedonic factors are both important in explaining customers’ consumption activities. Recent research has advocated the role of relational factors in affecting the adoption processes. However, no study has examined these three factors simultaneously in one study. We integrate the utilitarian and hedonic benefits of online shopping with the relational ben...

Mobile commerce, under the mature development of mobile devices and mobile technology services, has gradually influenced consumer shopping behavior and e-commerce patterns. The majority of past research of mobile commerce has concentrated on mobile technology and consumer shopping behavior. Fewer works took a mobile media application point of view to discuss the effects of mobile devices, mobil...

Infomediaries are intermediaries that aggregate information from multiple electronic commerce retailers and provide services of searching and comparison for Internet customers. It provides added values to the traditional one-to-one business-to-customer electronic commerce. Measures that influence the success of Internet commerce has been studied by Torkzadeh and Dhillon (2002) based on the mean...

This study establishes a theoretical framework and provides empirical evidence related to the motivations and benefits sought by store-loyal customers. From a theoretical perspective, the proposed framework distinguishes utilitarian benefits, such as monetary and time savings, from hedonic benefits, such as shopping enjoyment, inno-vativeness and impulsiveness. From a methodological perspective...

The recent failure of a large number of e-tail companies epitomizes the challenges of operating through virtual channels and underscores the need to better understand key drivers of online consumer behavior. The objective of this study is to provide a comprehensive review of the extant information systems (IS) literature related to online consumer behavior and integrate the literature in order ...

Extant research work in impulse buying focuses on the Western context. Based on the theory from environmental psychology, this paper analyzes the causal relations among stimuli, affect, and impulse buying in the Taiwanese retail context. The results reveal that shoppers perceive store-related attributes of merchandise and service quality as must-be, whereas they consider environment and price a...

The present study examined flow theory in the literature and especially in ecommerce contexts: computer and online games, virtual environments, online shopping, interface design, marketing, and management. Designing for a positive user experience has become an equally important goal of interface design in addition to usability. Thus, studying user’s flow experience is a valuable undertaken, whi...

Customer value is crucial in predicting customer choice in traditional consumer behavior research. However, online customer value can be different from its offline counterpart because customer value is highly context-dependent. In online retailing settings, not only the product itself, but also the web store and the Internet channel contribute value to customers. Synthesizing the research in co...

Web-based commerce has brought great challenges and opportunities to companies. To seize the opportunities, the company must work out well-conceived web-based marketing strategy, which, to great extent, relies on the good understanding of consumer behavior in web-based commerce. Based on general theoretical framework of study on consumer behavior and current achievement in this area both overse...