OBJECTIVE: The objective of this study was to describe food and beverage brand placements in a large representative sample of popular movies. METHODS: We identified and coded brand placements for foods, beverages, and food retail establishments in the top 20 US box officemovie hits for each year from 1996 to 2005. We also coded general movie characteristics (Motion Picture Association of Americ...

The original impetus for this cross-linguistic study came from a need to explore the effect of cultural factors and generic conventions on the use and distribution of metadiscourse within a single genre. To this end, the study as a contrastive rhetoric research, examined a corpus of 60 newspaper editorials (written in English and Persian) culled from 10 elite newspapers in America and Iran. Bas...

This paper examines the determinants of box office revenue in the motion picture industry. The sample consists of 505 films released during 2001-2003. Regression results indicate the primary determinants of box office earnings are critic reviews, award nominations, sequels, Motion Picture Association of America rating, budget, and release exposure. Specific results include the observation that ...

The introduction of digital video to the personal computer has generated interest in the integration of image sequences into the user interface. Traditional means of representing an image sequence lack the manipulability desired, requiring that an alternative approach be taken. Previous work in the eld of computer graphics and videodisc applications suggest synthetic movies as the solution. A s...

Antiquity appears in films from the very beginning of cinema. As other examples reception, presence antiquity depends on context specificity medium which includes relationship with audience, as well personal mark author. The subject this paper are two movies set antiquity: Roman Scandals (1933) and Life Brian (1977). Both comedies, plots ancient past, both satirical, meaning that they have a co...

The issue of fair treatment given to males and females in the classroom discourse is currently discussed worldwide. notion gender equality that facilitates similar access for boys girls education among striving achieve such conditions. This study tries give an overview two popular movies can be used disseminate idea students elementary schools. Wonder woman Captain Marvel were chosen as data th...

This study investigates the representations of Hindu-Muslim relationship inBollywood movies from 2008 to 2018. It is assumed that after 2008 Mumbaiterrorist attacks, which are known as 26/11, conflicts between Hindus andMuslims have escalated. Since Indian people are extreme fans of movies,especially Bollywood movies, in this regard, it is expected that media could play<...

Science fiction has been an inexhaustible source for the creation of technoscientific imaginary that marked certain historical periods and influenced production subjectivity. This evokes complex ontological, epistemological, political, social, environmental existential questions on present future. The aim this study was to identify characterize cultural productions accessed by public form opini...

Animated movies for educational presentations of scientific concepts are increasingly interesting a small but dedicated number of scientists, engineers, educators, and animators. The' value of animated movies for presenting complicated concepts has long been recognized. Now a new method for producing animated movies has been devised, and has led to the present renewed interest. Previously, anim...

The article presents an analysis of Polish action movies the 1980s in context social changes. fact that society was opening up to west had a significant impact on films produced period. It influenced both plot and general understanding convention (by filmmakers audience). Directors were increasingly aware genre high-brow critics ceasing demand mimetic recreation external reality from works they...