Knowledge contribution is one of the essential factors for the success of virtual communities (VCs). Although there has been a great deal of research on knowledge management in organizational settings, there is a lack of understanding about the knowledge contributions of individual members in non-organizational settings, especially in VCs. This study examines the knowledge contribution of indiv...

Social networking sites (SNS) have been used to support educational and professional endeavors. However, little research has been done to understand the relationship between educator identity and participation in SNS or to examine the implications that institutional regulation of such media may have upon educator identity. Using grounded theory, in this study we developed a framework for unders...

Perceived descriptive norms are one of the strongest predictors of college drinking. Social Identity Theory posits that much of our identity is based on groups with which we affiliate. Prior research suggests that there is an association between perceived descriptive norms and drinking among those who identify more strongly with the normative referent group. However, no studies to date have exa...

Drawing on ideas from identity control theory and coping theory and on a diverse range of social psychology literature, we propose an integrative theoretical framework that unpacks and traces the processes by which information technology comes to affect users’ identity. We define four types of strategies (acting on the situation, adjusting the self, catharsis and distancing) through which peopl...