Condoms are an important contraceptive method in Turkey, used by one in three couples using modern methods. However, withdrawal remains the most common form of contraception, resulting in many unwanted pregnancies. To address this issue and increase condom use in Turkey, DKT International, a social marketing enterprise, leveraged the high use of the Internet and social networking to help build ...

Due to the increasing amount of scientific work and the typical delays in publication, promptly assessing the impact of scholarly work is a huge challenge. To meet this challenge, one solution may be to create and discover innovative indicators. The goal of this paper is to investigate whether Facebook likes for unpublished manuscripts that are uploaded to the Internet could be used as an early...

Hospitals and health systems are using web-based and social media tools to market themselves to consumers with increasingly sophisticated strategies. These efforts are designed to shape the consumers' expectations, influence their purchase decisions, and build a positive reputation in the marketplace. Little is known about how these web-based marketing efforts are taking form and if they have a...

BACKGROUND The suspension of compulsory scheduling of some pediatric vaccines has been discussed for a long time by health authorities in Italy but the current decrease of vaccination rates is a matter of concern. YouTube is the most popular video-based social media website. Considering the demonstrated impact of internet on vaccination decision-making and the increasing use of social media to ...

OBJECTIVES In the United States, 95 percent of teens and 85 percent of adults use the Internet. Two social media outlets, Facebook and Twitter, reach more than 150 billion users. This study describes anti-fluoridation activity and dominance on the Internet and social media, both of which are community water fluoridation (CWF) information sources. METHODS Monthly website traffic to major fluor...

Writing your research paper well is the first stage to increase readership and popularising your research. The key questions to deal with while writing your paper is to not only to clearly think and state the message you intend to convey (what are you trying to say?) but also to keep in mind whom you are trying to convey this message to (who is your audience?). A well written paper based on spe...

We present the Social Navigator, an open, Web-based learning platform supporting training of Social Media skills in vocational education. It provides access to a rich pool of resources that enable teachers to integrate Social Media education into the teaching process and offers information and training material to trainees. Designed in an interdisciplinary approach, the Social Navigator builds ...

*Author for correspondence: Phone: +1 302.831.6514; Fax: +1 302.831.6395; E-mail: [email protected] Broader food safety communication may help engage consumers and contribute to an overall improvement in food safety. Results of an online questionnaire demonstrate the importance of the Internet in food safety communications about foodborne illness outbreaks. Despite the great potential of social m...

Purpose – The purpose of this paper is to test the effectiveness of the mere integration of social network applications to provide a signal concerning the “trustworthiness” of an unfamiliar e-vendor in order to enhance subsequent purchase intentions. Design/methodology/approach – To investigate the impact of web communities on consumers’ initial trust beliefs (i.e. ability, benevolence and inte...

Advertisements play a very important role in making educational institutions reach students belonging to rural and urban areas. The purpose of this paper is to find the impact of various types of advertisements on the area wise admission of students to Institutions, both in rural and urban areas of Bangalore. The objective is also to study, among the types, which has sustained or temporary infl...