Social network sites (SNS) have recently become an active ground for interactions on contested and dissonant heritage, the heritage of excluded subaltern groups, collective traumatic past events. Situated at intersection between studies, memory Holocaust social media studies digital a growing body scholarly literature has been emerging in 10 years, addressing online communication practices SNS....

With social network sites growing in popularity, many organisations have started to use this platform to market themselves. However, marketing on social network sites is different from traditional marketing. Its value lies in engaging members of the social network and generating shared cultural meaning of the advertised brand rather than promoting awareness of the brand to a large number of peo...

The study aims to understand how the characteristics of online social network structure (tie strength, network density, network centrality and homophily, etc.) can impact consumer purchase intention through network involvement. This study focuses on social promotion sites (social commerce sites) like TicketMonster which is the most popular deal-of-the-day website in South Korea etc. These sites...