Social networking is one of the most successful and popular tools to emerge from the Web 2.0 era. However, the increased interconnectivity and access to peoples’ personal lives and information has created a plethora of opportunities for the nefarious side of human nature to manifest. This paper categorizes and describes the major types of anti-social behavior and criminal activity that can aris...

A ndrew McAfee coined the term “Enterprise 2.0” in 2006, using it to describe how organizations could apply Web 2.0 technologies in their intranet and extranets.1 Enterprise 2.0 digital platforms focus on knowledge workers’ practices and output, offering components, such as search queries, that make it easier for them to discover information and create links between information items. Such plat...

Social networking has become one of the most popular communication tools to have evolved over the past decade, making it a powerful new information sharing resource in society. To date realising the potential of Social Networking Sites (SNSs) beyond their leisure uses has been severely restricted in a number of areas. This paper focuses on the application of SNSs in a learning environment and t...

The recent success of social networking sites like mySpace, Friendster, Orkut, LinkedIn, Ecademy and openBC indicates that extending one's social network through a virtual medium is a popular proposition. The social networking paradigm can be integrated with the knowledge management field, in which sharing knowledge with others is a central issue. This paper investigates how the social networki...

In the world of e-marketing, new business models are frequently introduced, and new trends have started to emerge. One such latest trend is social networking websites, many of which have attracted not only large number of users and visitors, but also online advertising companies to place their ads on the sites. In this paper we explore online social networking as a new trend of e-marketing. We ...

“Social shopping” (or social commerce), combining shopping and social networking, is an application of Web 2.0 in electronic commerce to benefit from users’ social networks. This paper explores the development of the emergent “social shopping” and related perspectives. It incorporates comparisons between social shopping marketing and search engine marketing. For example, search engine marketing...

This study suggests reasons for the absence of a growing proportion of the population, the so-called baby boomers, from the otherwise highly popular social networking sites. We explore how people of this age group understand social networking sites and how these understandings fit certain aspects of their life. Designing social networking sites that match older adults’ life would increase their...

:As we know now a day’s Social Networking sites are playing major role in personal as well as business life. As the social networking sites are connecting B2B, B2C and C2C (i.e. Business to Business, Business to Customer and Customer to Customer) they are becoming part of each and every individual life. As per the recent survey done by the Times of India and New York Times almost 60% of the peo...

Online social networking sites (SNSs) have gained increasing popularity in the last decade, with individuals engaging in SNSs to connect with others who share similar interests. The perceived need to be online may result in compulsive use of SNSs, which in extreme cases may result in symptoms and consequences traditionally associated with substance-related addictions. In order to present new in...

Social networking using social media has fundamentally changed the way people maintain friendship networks, and the way people interact and communicate with others on their social networks. Traditional research on social networking uses associations between or relationships among actors. Using a sociomateriality perspective in this paper, we address calls to the IS research community to explore...