Social media, such as Facebook and Twitter, have become extremely popular. Facebook, for example, has more than a billion registered users and thousands of millions of units of information are shared every day, including short phrases, articles, photos, and audio and video clips. However, only a tiny proportion of these sharing units trigger any type of knowledge exchange that is ultimately ben...

Online multiplayer games are a popular form of social interaction, used by hundreds of millions of individuals. However, little is known about the social networks within these online games, or how they evolve over time. Understanding human social dynamics within massive online games can shed new light on social interactions in general and inform the development of more engaging systems. Here, w...

As more people access to social network services (SNS), especially by using mobile devices, more organizations become to use SNS as a channel for their marketing and promotion. It is known that the growth potential of the mobile advertising market is significant. While brand engagement is a key motive for mobile advertising, there is a lack of understanding about how SNS users become to engage ...

Structure ontology characteristic of blogosphere is one of the hot topics in social computing. It has an important research value for blog dissemination, blog community discovery, blog mining etc. From the empirical research on a number of blogospheres in the real world, we find that the blogosphere is characterized by local centralized large-scale complex social network, whose characteristic i...

Associating attributes to pedestrians in a crowd is relevant for various areas like surveillance, customer profiling and service providing. The attributes of interest greatly depend on the application domain and might involve such social relations as friends or family as well as the hierarchy of the group including the leader or subordinates. Nevertheless, the complex social setting inherently ...

With the popularity of social media, crowdsourcing innovation provides new ways to generate original and useful content. It offers a unique opportunity for online crowds to communicate and collaborate on a variety of topics of mutual interest. This study presents an initial attempt to explore and understand online social behavior in crowdsourcing communities, with the insights from both plural ...

For marriage, we need at least a positive tendency but a forced or expedient marriage leads to divorce. Living in a society full of loving and respecting each other is necessary and it is an outcome of an organized family. This paper tries to analyze the effect of social structure on establishment of sustainable relation and emotional relationship. We can examine this subject from two point ...

A company is no longer only focused on winning market share or increasing demand, but also on customer relationships, engagement and retention. The idea of improving relationships with customers by using social media is called social customer relationship management (SCRM). The objective of this exploratory research is to define a grid of analysis of a SCRM strategy. To do so, a double analysis...

Social media has become a value-adding marketing channel. With the significance of social media for online small businesses and the lack of understanding of this area, this study attempts to investigate the impact of social media marketing on the sales performance of such businesses. Drawing on the theories of media richness and uses and gratifications, we propose a research model in which the ...