Organization has always placed emphasis on the publics who would determine its life span. In the context of higher education institution, graduates are the main public whereby their marketability is the key measurement of a university’s effort in the human resources development. Hon & Grunig (1999) identify two types of organizational relationship from public perspectives. The communal relation...

This paper summarizes recent evidence on what achievement tests measure; how achievement tests relate to other measures of "cognitive ability" like IQ and grades; the important skills that achievement tests miss or mismeasure, and how much these skills matter in life. Achievement tests miss, or perhaps more accurately, do not adequately capture, soft skills-personality traits, goals, motivation...

Most trainings of communicative behavior focus on fostering the observable speech productive behavior (i.e. speaking). The individual cognitive processes underlying speech receptive behavior (hearing and understanding utterances) thus are often neglected. This is due to the fact that speech receptive behavior cannot be accessed in the midst of a conversation and that its training is very time-c...

Today factual knowledge training and soft skill training are typically taught as separate disciplines. This approach falls short of the need of the participants to learn, understand and experience the application of typical soft skills such as communication skills within their domain. Requirements engineering (RE) in practice requires for instance excellent communication skills. We propose to u...

Professional competence in the job needs a serious attention as the last decade has seen an increase in the number of industries like the IT Sectors, Retail, Travel, Transport, Financial Services, Hospitality, Beauty and Health care. Even though job opportunities have increased to considerable extent in recent years, it is difficult to find a suitable candidate and this merely indicates that we...

This paper considers the role of soft skills in cities and industry clusters. It begins by specifying a model of agglomeration economies where soft skills allow agents to interact more productively. The model exposes two conflicting forces: agglomeration allows opportunities to interact, but it also produces thick, specialized markets, and this specialization can be a substitute for interaction...