Many online content providers aim to compensate for a loss in advertising revenues by charging consumers for access to online content. However, such a choice is not straightforward, because subscription fees typically deter customers, further reducing advertising revenues. In this research, we empirically examine and quantify a content provider’s trade-off between advertising and subscription r...

OBJECTIVE To survey the drinking habits of young children with reference to the consumption of plain water, and to estimate the proportion of a child's recommended energy intake contributed by drinks. DESIGN A prospective survey. SETTING Health centres, mother and toddler groups, and infant schools in and around Southampton. SUBJECTS 39 preschool and 66 infant schoolchildren. INTERVENTI...

OBJECTIVE The present study investigates the changes and tracking of dietary behaviours in Norwegian 11-year-olds and examines the association between parental education and dietary tracking over a time period of 20 months. DESIGN Longitudinal data from the Norwegian HEalth In Adolescents (HEIA) cohort study followed up at three time points (2007-2009). SETTING Intakes of fruits, vegetables...

Self-esteem, psychological masculinity and femininity, and attitudes toward women in female athletes were investigated in an attempt to examine the validity o f various stereotypes. Subgroup distinctions based on sport played, level o f commitment to athletics, and experience level were also examined. Seventyone women participating in intercollegiate varsity teams (crew, basketball, squash, and...

Since the introduction of portable devices in 1957 by Dr. Norman Holter, heart rate (HR) monitors have been extensively used in clinical practices as a diagnostic and prognostic tool, mainly for cardiovascular diseases. In parallel, the use of HR monitoring devices by sport physiologists to analyze the response of the body to exercise or training stress and to evaluate the training level of ath...

the product trial is a significant marketing tool for the formation of brand image, attitude toward the product, and behavioral intentions. the aim of this research was to investigate the effect of the promotion of free sport services on arousal and future intention of consumers in advertisement. research method was the 3×2 between subjects quasi-experiment factorial design. the statistical pop...

OBJECTIVE To determine the attitudes of adult squash players towards protective eyewear. METHODS A survey of 197 competition and social squash players from seven squash centres in the outer eastern suburbs of Melbourne, Australia was conducted in September to October 1995. Information about participation in squash, previous injuries, use of protective eyewear, barriers towards eyewear use, an...

OBJECTIVE To evaluate the protective eyewear promotion (PEP) project, which was a comprehensive educational strategy to increase the use of appropriate protective eyewear by squash players. METHODS An ecological study design was used. Four squash venues in one playing association were randomly chosen to receive PEP and four in another association maintained usual practice and hence formed a c...

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BACKGROUND Within the context of problem-behaviour theory, this study investigated the intra-relationship between attitudes and behaviours towards exercise, sport involvement, violence in sport-related events, eating fruits, smoking and hashish or ecstasy use in a sample of Greek adolescents. Age and gender patterns are considered. METHODS Participants were 5991 Greek school pupils who respon...