This study uses a random parameters logit (RPL) model to estimate the Taiwanese preference for northern shrimp (NS) products (NSP) with Marine Stewardship Council (MSC) label. The estimated results show that, ceteris paribus, marginal willingness pay (MWTP) of consumers NSP MSC label is up New Taiwan dollar (NTD) 84.86 in comparison without Moreover, price MSC-labeled has positive effect on qua...

Route choice behavior under real-time traffic information needs to be adequately modeled for the proper analysis of a transportation system in the presence of Advanced Traveler Information Systems (ATIS). This paper focuses on strategic route choice, where a traveler is able to plan ahead for traffic information that s/he will receive in the future. A stated preference (SP) survey was conducted...

Stated choice models based on the random utility framework are becoming increasingly popular in the applied economics literature. The need to account for respondents’ preference heterogeneity in such models has motivated researchers in agricultural, environmental, health and transport economics to apply random parameter logit and latent class models. In most of the published literature these mo...