Cooperative advertising is a practice that a manufacturer pays retailers a portion of the local advertising cost in order to induce sales. Cooperative advertising plays a significant role in marketing programs of channel members. Nevertheless, most studies to date on cooperative advertising have assumed that the market demand is only influenced by advertising expenditures but not by retail pric...

Abstract: To understand the dynamics of the manufacturer’s effort to reduce pollution in a supply chain consisting of manufacturer, retailer, and consumers, we analyze four cases according to consumer awareness of the pollution’s harmful effect, i.e., environmentally aware versus ignorant, and supply chain coordination, i.e., competitive versus cooperative. Applying differential games, we deriv...

Nowadays, the cooperative intelligent transport systems are part of a largest system. Transportations are modal operations integrated in logistics and, logistics is the main process of the supply chain management. The supply chain strategic management as a simultaneous local and global value chain is a collaborative/cooperative organization of stakeholders, many times in co-opetition, to perfor...

In a competitive market, customer decision is made to maximize his utility. It can be assumed that risk of losing a supply chain’s customer can be defined based on products utility from customer point of view. This paper takes account of product price and service level as competition criteria. The proposed model is based on non-cooperative game theory, for one-manufacturer and one-retailer supp...

The IAB Mobile Marketing Center of Excellence focuses on driving the growth of mobile marketing, advertising, and media. Under the guidance of a Mobile Board of Directors, we pursue initiatives including the improvement of mobile creative, creating a reliable and accountable measurement regime, smoothing supply chain problems, advocating for the industry in Washington DC, and educating buyers a...

Television advertising of prescription drugs is controversial, and it remains illegal in all but two countries. Much of the opposition stems from concerns that advertising directly to consumers may inefficiently distort prescribing patterns toward the advertised product. Despite the controversy surrounding the practice, its effects are not well understood. Exploiting a discontinuity in advertis...

a r t i c l e i n f o This study examines the dynamic performance of vertically decentralized two-echelon channel coordination for deteriorating goods under consignment and vendor-managed inventory (VMI) contracts with revenue sharing from retailer-centric business-to-business transactions in both traditional markets and electronic markets (EMs). The research presents the profit-maximization pr...

The paper analyses non-cooperative behaviour in a two-echelon decentralized supply chain, composed of one supplier and n retailers. For sufficient supply from the supplier, we build the approximate decision model of their base stock level, in which the suppliers reactions are not considered, and its non-cooperative behaviour is obtained. For insufficient supply from the supplier, much more comp...

In recent years, the rise of farmer-supermarket direct purchase is one of the innovative modes in agricultural supply chain operations, study its operation is very important for improving the operational efficiency of the agricultural supply chain. This paper based on the newsboy model and centralized decision-making model, established agricultural supply chain coordination model with option co...

An integrated equilibrium model for tactical decisions in network design is developed. We consider a decentralized supply chain network operating in markets under uncertain demands when there is a rival decentralized chain. The primary assumption is that two chains provide partial substitutable products to the markets, and markets’ demands are affected by tactical decisions such as price, servi...