In this paper, we study the influence of QoS pricing strategy in the future QoS Internet market. We create a Bertrand duopoly game model with different pricing schemes: One ISP with flat rate pricing for its QoS service and the other ISP with two part tariff, a combined pricing scheme with flat rate and usage-sensitive pricing. Based on industry survey data, we conduct a simulation of a random ...

Every multinational business is faced with a very important marketing decision: to standardise or to adapt its marketing mix? This case study outlines a theoretical exegesis of global standardisation and international adaptation, presents these two perspectives. The debate between these two concepts is explored and their respective benefits considered. Subsequently, the role of the marketing mi...

This paper considers the advertising, pricing, and service decisions simultaneously to coordinate the supply chain with a manufacturer and a retailer. The amount of market demand is influenced by advertising, pricing and service decisions. In this paper, three well-known approaches to the game theory, including the Nash, the Stackelberg-retailer, and the cooperative game are exploited to study ...

The cloud computing is considered as a computational model which provides the uses requests with resources upon any demand and needs.The need for planning the scheduling of the user's jobs has emerged as an important challenge in the field of cloud computing. It is mainly due to several reasons, including ever-increasing advancements of information technology and an increase of applications and...

By employing dynamic pricing, the act of changing prices over time within a marketplace, sellers have the potential to increase their revenue by selling goods to buyers “at the right time, at the right price.” As dynamic pricing systems become necessary as a competitive maneuver and as market mechanisms become more complex, there is a greater need for pricing agents to be used, and also a great...