The analysis of visitor motivation for attending festivals, as a basis for segmentation, is an important prerequisite for targeting markets, planning festival programmes and product positioning. This study identified five motivation dimensions for visitors attending the 2005 Naadam cultural festival in Mongolia, using factor analysis. A cluster analysis on the five factors produced five stable ...

Theme Analysis was applied to the transcripts of 18 counseling sessions of a middle-age depressed male to identify the themes of depression, indicate how they are linked to each other, and to track changes on the themes across psychotherapy sessions as reflected by a change process measure. Psychotherapeutic themes were defined in terms of polarities with one pole representing the problem-end o...