Previous theory and research suggests that individuals selectively orient primarily toward the social environment (people) or toward the physical environment (things). These orientations can be conceptualized as motivation-based complexes that influence personal preferences and interests, with consequences for important life choices. This paper examined differential orientation in two studies, ...

background: various studies are seeking to find new methods to improve techniques of laryngeal mask airway (lma) insertion and reduce possible complications. in this study, we embarked on a clinical study to investigate the advantages of a new insertion method of laryngeal mask and to compare it with the classic method. materials and methods: two hundred patients aged 20-60 years old in 2012 we...

this research aimed to review the use of second-person reference in advertisement translation, work out the general rules, and provide guidance to translators. using second-person reference is common in the advertising discourse. addressing audiences directly involves their attention and in this way enhances their memorization of the advertised message. second-person reference can be realized v...