In this paper we propose a state space modeling approach for trust evaluation in wireless sensor networks. In our state space trust model (SSTM), each sensor node is associated with a trust metric, which measures to what extent the data transmitted from this node would better be trusted by the server node. Given the SSTM, we translate the trust evaluation problem to be a nonlinear state filteri...

As it lacks central management in Peer-to-Peer (P2P) e-commerce environments, prior to new transactions with an unknown peer, the trust evaluation is critical, which relies on the transaction history data. Traditionally the evaluation process is based on other peers’ recommendations neglecting transaction amounts. This may lead to the bias in the transaction trust evaluation and risk the new tr...

Thailand has experienced dramatic growth of large national and international modern food retailers, such as supermarkets, hypermarkets and convenience stores in large cities and regional centres in the last two decades. Nevertheless, Thai consumers continue to purchase perishables (fruits, vegetables and animal products) from fresh markets (wet markets, talat sot) contradicting predictions from...

What is the connection between the UNCITRAL model for electronic commerce laws and the U.S. 2000 presidential election imbroglio? How does this connection, if recognized, resonates certain milestones of our civilization's heritage, legacies from the Phoenicians and from the Roman empire? There is something basic about human communication and reasoning which weaves through these themes, in the w...

Many existing reputation systems sharply divide the trust value into right or wrong, thus ignoring another core dimension of trust: uncertainty. As uncertainty deeply impacts a node’s anticipation of others’ behavior and decisions during interaction. Besides lacking a precise semantic, this information has abstracted away any notion of time. This approach is objective and robust. But, this appr...

In ecommerce applications, the Reputation based trust models are very admired. For computing sellers’ reputation trust scores feedback ratings are gathered together. A CommTrust system is proposed which uses the observation made by buyers mostly to express opinions about the product in free text feedback review. These feedback review comments are mined. In CommTrust 1) for computing reputation ...

Background: Neuromarketing ethical issues are debatable from two perspectives:  First, the effect that ethics has on consumer behavior through sensory, emotional, and emotional foundations of neuromarketing. Second, there are challenges in using neuromarketing and the need to codify ethical standards. The purpose of this study was to present a model of ethical dimensions of neuromarketing to at...

let r be a commutative noetherian ring. we study the behavior of injectiveand at dimension of r-modules under the functors homr(-,-) and -×r-.

This research to understand for trustworthiness and trust in implication perception value of implemen-tation positive word mouth intention. Study from private universities Jabodetabek. Object this is a student those who live jabodetabek. To answer problems the testing hypotheses research, data analysis using Structural Equation Model (sem) - amos know how strong influence every variable treatme...

Despite the scholarly interest in contracts and trust governing interorganizational relationships, an understanding of how contracts influence trust remains limited by the way in which the interaction between the two constructs is conceptualized. By bringing together recent advances in the literature on interorganizational governance, I consider (a) the controlling and the coordinating dimensio...