This study explores whether exposure to advertisements that focus on the negative effects of tobacco industry advertising and promotion at the point of sale (anti-POS advertising) influence: (i) attitude toward POS advertising; (ii) perceived impact of POS advertising on youth smoking; and (iii) support for a ban on tobacco promotion at the POS among adult non-smokers in New York. Data are from...

We study the impact of TV advertising on viewers’ online search behaviors. In particular, we develop methods to estimate how many incremental searches can be causally attributed to TV ad spots, based on Bayesian Structural Time Series (BSTS) models. Simulation studies show that the TV-induced incremental search volumes can be accurately estimated in most cases. Our work provides a way of compar...

We use high frequency data on TV and radio advertising together with online sales data for lottery tickets to measure the short run effects of advertising. Advertisements remind consumers to buy a ticket. We find the effects of advertising to be strong and to last up to about 4 hours. They are the bigger the less time there is until the draw. Based on these findings, we point out a tradeoff the...

Online advertising, a form of advertising that reaches consumers through the World Wide Web, has become a multi-billion dollar industry. Using the state of the art computing technologies, online auctions have become an important sales mechanism for automating transactions in online advertising markets, where advertisement (shortly ad) inventories, such as impressions or clicks, are able to be a...

INTRODUCTION Adolescents' use of electronic cigarettes (e-cigarettes) and exposure to e-cigarette TV advertising have increased in recent years, despite questions about their safety. The current study tests whether exposure to e-cigarette TV advertisements influences intentions to use e-cigarettes in the future and related attitudes. METHODS A parallel-group randomized controlled experiment w...

Summary This study attempted to determine the effects of restrictions on television (TV) food advertising on children's food environments in South Korea. It examined changes that occurred in the marketing mix of food companies following enactment of those restrictions. An on-line survey was conducted with marketers or R&D managers of 108 food companies. A questionnaire was used to inquire about...

INTRODUCTION We aimed to assess longitudinal changes in television (TV) food advertising during 2013 compared to 2007, measuring children's exposure to healthy and unhealthy advertisements, after the new European and Spanish Public Health laws published in 2011. MATERIAL AND METHODS Two thematic channels for children (TC), and 2 generalist channels (GC) for all ages were recorded, between Apr...

OBJECTIVE To conduct an analysis of the frequency of unhealthy food advertising on mainland Chinese television (TV) and children and adolescents' risk of exposure to them. METHODS The frequencies of all types of advertisements (ads) on forty TV channels in mainland China, the exact ad broadcast times, and the name and brand of all snacks and western fast foods advertised were recorded from 08...

Multi-armed bandit problem is an important optimization game that requires an explorationexploitation tradeoff to achieve optimal total reward. Motivated from industrial applications such as online advertising and clinical research, we consider a setting where the rewards of bandit machines are associated with covariates, and the accurate estimation of the corresponding mean reward functions pl...

Given ongoing developments in the digital television industry, the consumption habits of consumers are substantially influenced by advertisements, which become the main revenue source for TV broadcasters. Therefore, the effective deployment of advertisements is necessary. Digital television is a thriving sector and the number of channels continues to increase, so that the various dimension info...