The purpose of the article is to establish most probable determinants for classification interactive advertising and identify systematise, on their basis, variable forms implementation messages, as well possibility interaction. Research methodology: method complex analysis was applied. scientific novelty systematisation scholars’ views typology advertising, its updating, supplementation. It est...

This paper is in line with the principles of numerical taxonomy and with the program of holistic typology. It integrates the level of phonology with the morphological and syntactical level by correlating metric properties (such as n of phonemes per syllable and n of syllables per clause) with non-metric variables such as the number of morphological cases and adposition order. The study of cross...

Recent work in metrical typology within Optimality Theory has emphasised the rhythmic distribution of stress peaks by reference to clashes and lapses, compared to the more central role of foot constituency characteristic of most previous approaches. One consequence of this emphasis has been the introduction of constraints that require reference to non-adjacent objects in the representation, suc...

The notion of a template has been used in a number of linguistic domains to refer to grammatical patterns where the form of some linguistic constituent appears to be well conceptualized as consisting of a fixed linear structure, whether in terms of the arrangement of its subconstituents or its overall length. Most work on templates has restricted the topic of investigation to a single grammatic...

It is well-known that an adjective is not a universal part of speech. As pointed out in the previous researches, many oceanic languages do not have a morphologically distinguished adjective class. The only criteria which distinguish adjectives from verbs and nouns could be whether they appear in comparative construction or not. However, even comparative construction is not universal. Whereas mo...

Analysis of typological features has received much attention in recent years. Despite claims that such analysis replicates the families and subgroups of families that are the product of work using the comparative method, there is strong evidence that the geographic distribution of typological features reflects socio-geographically relevant areas, rather than historically related subgroups. Furt...

Virtual communities are complex systems interweaving technical and human aspects. We propose here to identify usual functions provided by virtual communities and define a typology based on the common objects or goals shared by their users. The papers included in this special issue show some examples of research works lead in some of these categories of communities.

Several recent studies have suggested that there are two different ways in which a person can proceed when assessing the persuasiveness of a mathematical argument: by evaluating whether it is personally convincing, or by evaluating whether or not it is publicly acceptable. In this paper, using Toulmin’s (1958) argumentation scheme, we produce a more detailed theoretical classification of the wa...