complex project will likely fail without a plan. For an architect who wants to build a skyscraper, that plan is a blueprint. For a software developer who wants to satisfy customers’ needs, that plan is a complete, consistent, and correct expression of the stakeholders’ requirements. We must understand a problem before we can express the requirements for a correct solution. Otherwise, we will de...

Customer Relationship Management is gaining importance as a business strategy. It seeks to select, cultivate and manage the most profitable customer relationships with a view to increasing long-term profitability, through understanding customers' needs. This requires organisations to understand the information requirements of CRM implementation. Most published work to date focuses on management...

Over the past decade, marketers have been challenged by proponents of individual marketing (e.g., one-to-one marketing, mass customization, personalization) to shift from a focus on market segments to making individually customized offers. Specifically, marketers should develop “learning relationships” with their customers, be able to predict the customers’ wants, and tailor their offerings to ...

The modern marketing-oriented concept is the outcome of different philosophies which prevailed, from time to time in the marketing management domain. In the present marketing-oriented stage, which ultimately results in customer-orientation, companies give importance to customers’needs and wants. However, there are still few firms who emphasise on selling products irrespective of the fact that w...

in designing a product designers should take in to consideration several factors such as customers’ needs and opinion as well as the designing features and the relationship between these two.since each designer has his own idea, it is worth for both designer and producers to find a way for combining the customer needs and the designing of the product increases with the rate of customer satisfac...

one common aspect of all human beings, regardless of education level, income level, location and so on, is that they are all consumers. the key of success in marketing strategy both in terms of local and global aspects is understanding consumer behavior. so aim of this study was to investigate the role of socio-cultural factors on sports consumer behavior. this research was survey- descriptive....

public relations has always been considered an important tool in human communications. paying too much attention to advertising by sellers over time has distracted attention from public relations. in the case of the sellers of household appliances, they have come to a better understanding of the characteristics of public relations, and they have consequently found out that it in fact establishe...