news websites’ design quality plays an important role in retention time and increasing visitors’ motivation in order to maintain loyalty and e-wom. therefore, these websites are trying to achieve this competitive advantage through improving their websites’ design quality. the purpose of this research is to examine the effect of design quality of news websites on e-loyalty and e-wom. this articl...

Mathematical models play an increasingly important role in science and engineering. In this paper, we present the WoM , a platform for building up knowledge repositories for searching, exploring, combining, and sharing such models. In contrast to similar efforts, WoM supports a well-defined semi-structured representation for mathematical models, which acts as a solid foundation for intelligent ...

While advertisers increase spending on marketing campaigns, little is known about its effectiveness for the firm and for its competitors. In this study, we explore consumer responses to TV advertising of the 2010 Superbowl show. We investigate how peer exposure to brands affects word-of-mouth generation for the brand and its competitors using a unique datasets with 1.3 million users’ activities...

Previous information systems (IS) research has paid little attention to the determinants of users’ discontinuance and the consequences of that behaviour. This study investigates the influence of different discontinuance reasons on post-discontinuance word-of-mouth (WOM) communication in the context of mobile location-based services (LBS). Based on existing literature, a theoretical framework is...

word of mouth (wom) is becoming increasingly recognized as an important form of promotion and an important source of information influencing consumer’s attitudes and purchase behavior, particularly within professional services environments, where credence qualities play a critical role in consumers’ choices. wom is especially important in tourism industry, whose intangible products are diff...

Medical tourism (MT) is a valuable component of many national service economies. Understanding the marketing and recruitment MT patients therefore an important consideration for providers. Research shows that word mouth (WoM) remains most acquisition channel in this sector. Yet, there only limited understanding antecedent factors behind patient referral. We develop framework WoM, finding suppor...

Word-of-Mouth (WOM) has been recognized as one of the most influential resources of information transmission especially for the experience goods. It has been shown that a higher volume of WOM has a positive effect on increasing the demand for a certain product. In addition to the WOM-sales interdependence, there is also dependence between sales and inventory. It is a well-studied concept that s...

Recently WOM has become popular with the penetration of Internet and the popularity of social media, and attracted the attention of IS researchers. This study develops a model to explore the factors motivating e-service users’WOM behavior from the expectation confirmation paradigm together with trust. The research model was empirical tested with 543 valid responses from the online travel servic...

Word of mouth (WOM) has always been one of the most credible and influential sources of information for a consumer. With the advent of the Internet, new mediums of communication, such as blogs and social networking sites, have opened up, allowing more consumers to gather WOM information more easily than ever before. In this study, I examine the usefulness of online WOM, particularly from blogs ...

Various studies on bank customers’ perception of e-service quality are widely done in conventional banks or private banks. However, hardly any study sheds light the baby boomers and X generation customers how their perceptions satisfaction affect positive word-of-mouth (WOM) a regional government-owned bank. This aims to analyze effect South Kalimantan Bank (SKB) mobile banking WOM old SKB role...