this work aims to extract the mineralogical constituents of the lahroud hyperion scene situated in the nw of iran. like the other push-broom sensors, hyperion images suffer from spectral distortions, namely the smile effect. the corresponding spectral curvature is defined as an across-track wavelength shift from the nominal central wavelength, and alters the pixel spectra. the common “column me...

A good communication strategy is a that can establish or position person appropriately in with his her partner, so as to achieve the stated goals. The research objective was determine effect of advertising, sales promotion, publicity on direct marketing government hospital health services for general public. Data analysis using path method. sample selected probability sampling technique. 100 vi...

nowadays, advertising companies and firms try to establish a trade name which is superior to similar ones. in order to overcome their competitors in advertising campaigns, the firms have adopted new approaches. they use the best and newest marketing and commercial advertising methods to attract potential customers and consumers. some advertisers use their competitors' trademarks, trade name, et...

Technological developments have changed the advertising landscape by extending possibilities to collect, process, and share consumer data optimize advertising. These made collection consequently dataveillance—the automated, continuous, sometimes unspecific collection, storage, processing of digital traces—central concepts for scholarship practice. Studying impact consumers’ perceptions dataveil...

PURPOSE/OBJECTIVES To review the phenomenon of direct-to-consumer (DTC) advertising of prescription medications in the media, with an overview of pertinent studies in the literature regarding patients' and healthcare professionals' perspectives on DTC advertising. DATA SOURCES Journal articles, media, and clinical experience. DATA SYNTHESIS DTC advertising of prescription medications is ext...

We examine whether the growth of the internet has reduced the effectiveness of government regulation of advertising. Specifically, we combine variation in state and local regulation of offline alcohol advertising with data from field tests that randomized exposure to online advertising for 275 different online advertising campaigns to 61,580 individuals. People are 8 percent less likely to say ...

This study explores whether exposure to advertisements that focus on the negative effects of tobacco industry advertising and promotion at the point of sale (anti-POS advertising) influence: (i) attitude toward POS advertising; (ii) perceived impact of POS advertising on youth smoking; and (iii) support for a ban on tobacco promotion at the POS among adult non-smokers in New York. Data are from...

The increasing availability of individual-level data has raised the standards for measurability and accountability in digital advertising. Using a massive individual-level data set, our paper captures the effectiveness of display advertising across a wide range of consumer behaviors. Two unique features of our data set that distinguish this paper from prior work are (1) the information on the a...