Consumers’ prior experiences shape an episodic memory which largely influences their decision-making process. This episodic memory is mainly linked to cognitive and emotional perception and we know that a brand image influences our cognitive and emotional perception. Nevertheless, it has not been well described how autobiographical memories of brand images differ from those of other types of im...

Face and hand tracking are important areas of research, related to adaptive human-computer interfaces, and affective computing. In this article we have introduced two new methods for boundary detection of the human face in video sequences: (1) edge density thresholding, and (2) fuzzy edge density. We have analyzed these algorithms based on two main factors: convergence speed and stability again...

background : during the past two decades, a great deal of research has been conducted on developing affective norms for words in various languages, showing that there is an urgent need to create such norms in persian language, too. the present study intended to develop a set of 362 persian words rated according to their emotional valence, arousal, imageability, and familiarity so as to prepare ...

Scene recognition systems are generally based on features that represent the image semantics by modeling the content depicted in a given image. In this paper we propose a framework for scene recognition that goes beyond the mere visual content analysis by exploiting a new cue for categorization: the image composition, namely its photographic style and layout. We extract information about the im...