This study examined the experiential attitude function—an attitude based on past experience(s)—and tested whether a message targeted at this function would elicit attitude change. Each of 139 undergraduates was assigned randomly to one of four conditions in which a fictitious Executive Committee for Academic Integrity (ECAI) report, written for a university president, supplied strong or weak ar...

As a form of online word-of-mouth (WOM), comments (or reviews) are way for consumers to understand products and judge the quality products. With widespread application reviews in e-commerce, directly affect consumers' purchasing decisions certain extent. This essay will try demonstrate that marketing information affected by users or consumers’ cognition, emotions, behavioral tendencies. Markete...

People rationalize the choices they make when confronted with difficult decisions by claiming they never wanted the option they did not choose. Behavioral studies on cognitive dissonance provide evidence for decision-induced attitude change, but these studies cannot fully uncover the mechanisms driving the attitude change because only pre- and post-decision attitudes are measured, rather than t...

This paper investigates previously unrecognized aspects of the interpretation of clausal arguments of propositional attitude predicates. It provides an account of them based on a newly identified modal operator in the lexical meaning of propositional attitude predicates, which applies to the context change in an attributed information state effected by the argument clause of the attitude predic...