Nowadays, despite the Internet, social networks are the main competitors of mass networks, and the number of their users is increasing day to day. Therefore, the purpose of this study is to provide a cultural model to understand the process of attracting TV audiences. This research is a practical research, and a descriptive-survey research in terms of data collection. The research orientation t...

In this paper we experimentally test strategic information transmission between one informed and two uninformed agents in a cheap-talk game. We find evidence of the "disciplining" effect of public communication as compared to private; however, it is much weaker than predicted by the theory. Adding a second receiver naturally increases the complexity of strategic thinking when communication is p...

Understanding the emotional reactions of audiences to a wide range of content types is an important area of research. In this article, I provide a personal reflection on various approaches to modeling, quantifying and understanding audience behavior based on a broad range of evaluation techniques. Using results from a study of the Heineken Weasel television commercial as a backdrop, I provide a...