Scholars are interested in exploring strategies for better business-to-business (B2B) brand management because several strategic benefits of having a stronger B2B brand have been revealed. Contributing to this stream of research, this dissertation applies the concept of multiple strategic orientations for the purpose of improving B2B branding. The collective role of the brand, market and entrep...

This paper examines why both B2B and B2C small businesses adopt of E-commerce. It provides an examination of the association between B2B/B2C adoption and other organizational and managerial factors by questioning small business managers about business sector, market focus, gender of the CEO and educational level of the CEO. It also examines the groupings and priorities of criteria used in the d...

Analog zum Electronic Business wird im Mobile Business zwischen Business-to-Customer(B2C) und Business-to-Business (B2B) unterschieden. Mobile B2B-Anwendungen zeichnen sich dadurch aus, dass sie zur Unterstützung von Transaktionen zwischen Unternehmen eingesetzt werden. Mobile B2B-Marktplätze und Anwendungen aus dem Bereich Telemetrie und Supply Chain Management sind hierfür Beispiele. Darüber ...

Based on ethnographic studies of two business-to-business (B2B) electronic commerce (EC) marketplaces and a review of interorganizational relationship literature, this paper proposes a model explaining why organizations form alliances to create and why organizations join B2B EC marketplaces. This paper proposes viewing B2B EC marketplaces as a public good. The paper uses public good theory as a...

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The advent of business-to-business (B2B) e-commerce market has created needs and opportunities for firms to negotiate deals online. Most negotiation support systems (NSS) in past research are text-based and the related findings could not be generalized to negotiating situations utilizing advanced electronic communication technology. This paper investigates the impact of NSS and conflict level o...

Although the overall investment in information technology (IT) decreased during the first few years of the 21st century, B2B e-commerce continued to expand at a rapid rate (Lim & Wen, 2002). The expansion of B2B e-commerce has been based to a large extent on accounting and enterprise-wide information systems (EISs) that permit electronic data transmission and execution of transactions in an eff...

Enterprises across the People’s Republic of China (China) seek to gain the benefits of electronic business, but very few of their electronic commerce (e-commerce) initiatives have been successful to date. A recent multiple case study examined some of the exceptions. This paper illustrates the distinctive nature of e-commerce with Chinese characteristics by profiling an online retailer, a tradit...

preview 1 Relationship or Innovation orientation in B2B markets: Empirical results from an emerging market