نتایج جستجو برای: based on rfm model forsegmenting customers in fixed
تعداد نتایج: 19551600 فیلتر نتایج به سال:
the application of a comprehensive model of communicative language ability (cla) to language teaching and testing has always been an imperative in l2 education since hymess proposal of communicative competence in the 1970s. recent l2 research has clearly underscored the importance of sufficient pragmatics representation as an essential component of cla in pedagogical and testing practices in l2...
in this thesis, structural, electronical, and optical properties of inverse pervskite(ca3pbo) in cubic phase have been investigated.the calculation have been done based on density functional theory and according to generalized gradiant approximate (gga) as correlating potential. in order to calculate the configurations, implementing in the wien2k code have been used from 2013 version. first of ...
First, we classify the selected customers into clusters using RFM model to identify high-profit, gold customers. Subsequently, we carry out data mining using association rules algorithm. We measure the similarity, difference and modified difference of mined association rules based on three rules, i.e. Emerging Patten Rule, Unexpected Change Rule, and Added/Perished Rule. In the meantime, we use...
the purpose of this study is to describe and determine the relationship between relationship marketing, customer satisfaction and intention to revisited in mashhad’s women aerobics clubs. to do this,300 randomly customers from women aerobic clubs were chosen and data was collected through kim relationship marketing questionnaire(2008) and ?=0.92, lim satisfaction questionnaire(2008) and ?=0...
abstract the present study investigated the effects of task types and involvement load hypothesis on incidental learning of 10 target words (tws) in junior high schools (jhss) in givi, ardabil. the tasks deployed in this study were two input-based tasks (reading plus dictionary use with an involvement index of 3, and reading plus gap-fill task with an involvement index of 2), and one output-ba...
abstract part one: the electrode oxidation potentials of a series of eighteen n-hydroxy compounds in aqueous solution were calculated based on a proper thermodynamic cycle. the dft method at the level of b3lyp-6-31g(d,p) was used to calculate the gas-phase free energy differences ,and the polarizable continuum model (pcm) was applied to describe the solvent and its interaction with n-hydroxy ...
The RFMmodel provides an effective measure for customers’ consumption behavior analysis, where three variables, namely, consumption interval, frequency, and money amount are used to quantify a customer’s loyalty and contribution. Based on the RFM value, customers can be clustered into different groups and the group information is very useful in market decision making. However, most previous wor...
this study was carried out to investigate the effects of integrative vs. instrumental motivation, learning strategy use and gender on iranian efl learners. to this end, 120 efl learners both male and female majoring in english language and literature at shiraz university participated in the study. in order to conduct this study three instruments were used: oxford quick placement test, motivatio...
With the increase of living standards and the sustainable changing patterns of people’s lives, nowadays, hairdressing services have been widely used by people. This paper adopts data mining techniques by combining self-organizing maps (SOM) and K-means methods to apply in RFM (recency, frequency, and monetary) model for a hair salon in Taiwan to segment customers and develop marketing strategie...
In this paper, we propose a new model for designing integrated forward/reverse logistics based on pricing policy in direct and indirect sales channel. The proposed model includes producers, disposal center, distributers and final customers. We assumed that the location of final customers is fixed. First, a deterministic mixed integer linear programming model is developed for integrated logistic...
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