A project was designed with a supermarket in a small community to provide point of sale signs or nudges. These signs encouraged consumers to purchase healthier foods in main supermarket categories accompanied, in the intervention community and store, by overall healthy choice signs and messages to increase the sale of produce and other healthier food items. The community education reinforcement...

Exposing consumers to persuasive cues can cause them to make impulse purchases. Persuasive cues can be heuristic cue or systematic cue. Heuristic cue uses simple rules to process the information such as identity of the source or other non-content cues. Systematic cue emphasizes detailed processing of message content and uses messagerelevant content or arguments to assist in decision making. The...

This research focuses on the incongruity between positive attitudinal responses but a lack of purchase behavior in organic markets. According to cognitive dissonance theory, consumer orientations toward the benefits attributed to organic products (environmental protection, health, hedonic) relieve the dissonance that results from this attitude-behavior incongruity. Knowledge also functions as a...

Most new product adoption models have focused on single-generation products. Only recently have researchers begun to focus on the importance of analyzing the consumers' purchase demand in multigeneration products. This paper proposes a model that incorporates both initial and repeat purchases, and allows for leap-frogging behavior in multi-generation technological product markets. Whereas most ...

Counterfeits consumption has recently attracted considerable attention. This study examines factors affecting consumer purchase intention for counterfeit products. Specially, this study takes Vietnam, a developing country where consumer behavior is being affected by rising living standard, as a research object. Based on the Theory of Planned Behavior of Ajzen with the additional factor of perce...

This study explores buyers’ search and purchase behavior in an information-overloaded retail Electronic Marketplace (EMP). Two instrumental variables, i.e. number of visitors and number of sales for an item, are used to represent buyers’ search and purchase behavior. Price and reputation, two of the most frequently researched independent variables in EMP studies, are considered. The relationshi...

In the Internet market, websites are the main interface between online merchants and their customers. Effective website design plays a critical role in attracting and maintaining customers’ interest and in influencing their purchase behavior. Despite the singular significance of website design, little theoretical knowledge is available regarding how web-design elements impact the purchase behav...