With the emergence of electronic medical information, mobile health service has been becoming increasingly popular in healthcare. Customers usually have to disclose some of their personal information and preferences for personalized usage of mobile health service. Accordingly, as the negative consequences of the personalized services, consumers’ privacy concern has become an important predictor...

this paper aims to determine the perceptual factors affecting the faculty member’s knowledge sharing intention. this research has been set within the frame of planned behavior theory and has been combined of the two prediction behavior models. knowledge sharing intent is the dependent variable of model, mediator variables are including: attitudes, subjective norms and perceived behavioral contr...

background: citizenship education is increasingly considered as an important strategy to empower youths in taking responsibilities and playing their individual and social roles, and to protect them against psychosocial pathologies. the purpose of the present descriptive study was to investigate students’ levels of knowledge,  their intention, subjective norms, and attitudes toward the character...

Introduction: Medication adherence is regarded as one of the most important factors in caring for hypertension. This study aimed to investigate the effect of intervention based on the theory of planned behavior (TPB) on medication adherence and its influencing factors on the elderly with hypertension in a rural area, Kerman province, Iran.                  Methods: This quasi-experimental stud...

Disease screening instruments used for secondary prevention can facilitate early determination and treatment of pathogenic factors, effectively reducing disease incidence, mortality rates, and health complications. Therefore, people should be encouraged to receive health examinations for discovering potential pathogenic factors before symptoms occur. Here, we used the health belief model as a f...

The role of attitudes in the conduct of buyer behavior is examined in the context of two competiting models of attitude structure and attitudebehavior relationship. Specifically, the objectives of the study were to compare the Fishbein and Sheth models on the criteria of predictive as well as cross validities. Data cn both the models were obtained simultaneously from 243 respondents in the Cham...

While on-line shopping is considered as a special type of e-service, the adoption rate of this service in Taiwan has been paid attention recently. The initial adoption of on-line shopping is the important driving force to further influence the use and continued use of this service. The model of Trust and technology acceptance model (TAM) in Gefen et al. [1] has been well studied in on-line shop...