Virtual reality (VR) in retailing (V-commerce) has been proven to enhance the consumer experience. Thus, this technology is beneficial study behavioral patterns by offering opportunity infer customers’ personality traits based on their behavior. This aims recognize impulsivity using patterns. For goal, 60 subjects performed three tasks—one exploration task and two planned tasks—in a virtual mar...

Introduction: At present digitalization is an undeniable factor of social life, inner state processes and foreign affairs; it has built its main patterns trends, mostly vividly observed in the development digital economy which become a firm ground for strengthening globalization outcomes. Objectives: to identify key trends issues global economy, as well way influences on value-behavioral modern...