Wine is a mark of cultural heritage, an ancient and celebrated beverage, global industry that today valued at approximately USD 450 billion [...]

Yeasts are an economically important organism used for ethanol production in the beverage and alternative fuels industries as well as a leavening agent in the baking industry. In addition, pathogenic strains of yeasts are involved in both plant and animal diseases. Concentration and viability determinations are routinely performed for quality control purposes in yeast production, fermentation p...

I have documented the shift in youth alcoholic beverage preference from beer to distilled spirits between 2001 and 2009. I have assessed the role of distilled spirits industry marketing strategies to promote this shift using the Smirnoff brand marketing campaign as a case example. I conclude with a discussion of the similarities in corporate tactics across consumer products with adverse publi...

In our earlier studies, we proposed a method for the simultaneous recovery of dietary fibers and phenols from olive mill wastewater (OMW) in two different streams: (i) an alcohol insoluble residue (AIR) rich in dietary fibers and (ii) an ethanolic liquid rich in phenols. The ethanolic liquid has been proposed for a direct application in the beverage industry, i.e. as an additive to produce soft...

1 n engl j med 10.1056/nejmp0902392 T obesity epidemic has inspired calls for public health measures to prevent diet-related diseases. One controversial idea is now the subject of public debate: food taxes. Forty states already have small taxes on sugared beverages and snack foods, but in the past year, Maine and New York have proposed large taxes on sugared beverages, and similar discussions h...

ly all of it promotes unhealthy foods. We expect children to be exposed to tV commercials, company websites, and radio ads; however, food marketing is also part of the childhood landscape on billboards, school scoreboards, vending machines, packaging and promotions on store shelves, and restaurant signage.1–5 today, food companies also visit youth on their cell phones, through “word of mouth” o...

The effectiveness of Snail Shell as adsorbent for the treatment of wastewater from beverage industries, using Phosphoric acid (H3PO4) as activating agent has been investigated. The snail shells were pyrolysed at 500C and partitioned into two parts; one part as sample A and the other further treated with the activating agent as sample B. The samples were characterized for some important properti...