While boycotts are increasingly relevant for management decision-making, there has been little research of an individual’s motivation to boycott. We propose a conceptualization of boycotting and report a study of an actual boycott of a multinational firm that was prompted by factory closings. Consumers who viewed the closures as egregious were more likely to boycott the firm, though only a mino...

L’un des fondements de la démocratie est le principe selon lequel les citoyens sont libres d’exprimer leurs opinions et ont chances égales d’être représentés dans processus décisionnel public. Les personnes qui estiment pouvoir influencer politiques plus susceptibles participer à vie civique en votant aux élections ou s’engageant politique. Un engagement politique actif renforce valeurs démocra...

Despite existing studies on negative consumer-brand relationships, understanding of extreme states, such as brand betrayal and hate, is still in the infancy stage. The current study addresses this crucial gap by investigating effect hate subsequent consumer behaviors. Specifically, it examines two different forms (i.e., performance versus value-based betrayal) influencing unfavorable behaviors ...