The purpose of social media networks in creating emotional attachment, especially with respect to Pakistan’s retail industry, is understudied. role an emergent field research industry. Social networking efficient tool make sales grow, but small-scale companies do not seize the chance using activities. common issue business that certain sufficient use marketing leadership. corporate mentioned cu...

In spite the significance of consumer engagement that scholars have recognized, there is a gap in understanding influencing factors social networking behaviors. light identity theory, this study considered susceptibility to interpersonal influence (SIPI) and self-expressive brands (SEBs) on Data from our research demonstrated SEBs SIPI were positively related brand attachment, which also impact...