BACKGROUND The current cigarette market is heavily focused on low-income and middle-income countries. Branding of tobacco products is key to establishing and maintaining a customer base. Greater restrictions on marketing and advertising of tobacco products create an incentive for companies to focus more on branding via the product itself. We consider how tobacco sticks are used for communicativ...

BACKGROUND HIV continues to be a major concern among MSM, yet Black MSM have not been enrolled in HIV research studies in proportionate numbers to White MSM. We developed an HIV prevention research brand strategy for MSM. METHODS Questionnaires and focus groups were conducted with 54 participants. Descriptive statistics and chi-square analyses were performed and qualitative data were transcri...

Data communication technology has been actively researched for many years. As the conjunction of computer science and physics, quantum information brings brand new fundamentals with the term quantum communication. In this report we introduce a protocol in quantum communication called quantum teleportation, with explanations about its motivation and possible applications. Previous and current re...

the purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. as competition becomes more intense among companies and phenomena such as global marketing grow in...

This paper explores the consumer value of publicly associating oneself with a brand image. The economic value of such association to the consumer of a brand is coming from its affect on the information exchange between consumers engaged in a search for partnerships with each other. It turns out that the brand use can be valuable to consumers for communication even when they do not have the prop...

T paper examines the effects of information and communication technology (ICT) service innovation and its complementary strategies on brand equity and customer loyalty toward ICT service providers. We draw from research on brand equity and customer loyalty, ICT innovation management, and strategy complementarity to propose a model that includes new constructs representing ICT service innovation...

Sustainability labels on products improve consumers’ product quality perceptions, suggests existing research. To understand this link in detail, the interaction of attitudes towards sustainability and brand are explored. Theoretically, a branding view is contrasted with moral consumer cosmopolitanism: that people consider issues planetary challenge must be met by all humanity. The theory tested...