Globalization processes rapidly advance information and communications technologies that influence social, economic, cultural changes transform consumers' needs buying behavior in online shopping. Business sector organizations operating a dynamic environment have to adjust the environment's uncertainty, consider changing of consumers find effective efficient ways create unique value for them. H...

This study aims to investigate the factors contributing online impulsive and compulsive buying behaviours among Vietnamese consumers, given increasing prevalence of shopping. A survey 562 participants (104 offline 548 online) Partial least squares structural equation model (PLS-SEM) were recruited empirically examine proposed research model. We found that (1) Performance Expectancy, Facilitatin...

The purpose of this review paper is to present the application herding behavior in online buying. simplest description imitation others making decisions. Online buying platforms have facilitated observing others' behavior, thereby increasing possibilities social influence on our information search, evaluation, and concept multi-disciplinary; however, literature mainly grounded economics finance...

The outhors develop a contingency pclrodigm involving two situational factors (the nature of the buying task and the degree of perceived risk) to explain the predictive abilities of seven formal models of group choice and to ree how the mechanism of buying center choice is affected by situation01 foctors. In an empirical test of the mcdels and the paradigm involving 104 procurement decisions ma...