Recent communication research concerning participatory politics has found that the effects of media, especially campaign ads, conventional news, and online political resources, are largely mediated through interpersonal discussion about politics. This article extends this line of theorizing about the role of political conversation in citizen competence by testing an O-S-R-O-R model of campaign ...

Norway has one of the most comprehensive infrastructures for tobacco control in the world and has launched several media campaigns recent years. Can yet another anti-smoking campaign, using fear appeal messages, have an immediate impact on smoking behavior, motivation to quit and health beliefs? A sample of smokers (N = 2543) completed a survey before and after a 7-week national media campaign....

Young Latino immigrant men who have sex with men (MSM) are at risk for HIV and for delayed diagnosis. A need exists to raise awareness about HIV prevention in this population, including the benefits of timely HIV testing. This project was developed through collaboration between University of WA researchers and Entre Hermanos, a community-based organization serving Latinos. Building from a commu...

In this research, a case study was conducted, analyzing the Twitter messages posted between July and November 2015 by six political leaders in Turkey. The Twitter messages posted by President Erdoğan, AKP’s leader Davutoğlu, CHP’s leader Kılıçdaroğlu, MHP’s leader Bahçeli and HDP’s co-chairs Demirtaş and Yüksekdağ were all examined. The analysis focused primarily on the messages that were relat...

Abstract This research is focused on the question of deciding what to say in a (health) communication campaign. The goal search for ways selecting/tailoring effective campaign messages which are persuasive targeted audiences. Accordingly, by considering Social Judgement Theory foundation Integrated Behavior Model; two variables, belief strength and involvement proposed with method predict persu...

From March to September 1990 the Philippine Department of Health, with the assistance of the HEALTHCOM Project, carried out a national mass-media communication campaign to support routine vaccination services. The essential elements of the campaign strategy were as follows: focusing on measles as a way to get mothers to bring their children to the health centre; emphasizing logistic knowledge i...

OBJECTIVE To assess consumer understanding of fruit and vegetable serving sizes. DESIGN The Western Australian Health Department launched the Go for 2&5(R) campaign to promote fruit and vegetables in March 2002. The Health & Wellbeing Surveillance System surveyed 1108 adults, aged 16 years and over, between September and November 2002 about what constituted a serving of fruit and of vegetable...

We used National Election Studies (NES) data from the six most recent presidential campaigns to ascertain the effect of campaigns on issue knowledge, evaluations of the Republican and Democratic candidate, issue salience (the number of issues used to evaluate the two candidates) and character salience (the number of character traits used to evaluate the two candidates). The analysis correlated ...

BACKGROUND It has been suggested that some dominant aspects of traditional masculinity are contributing to the high suicide rates among Australian men. We developed a three-episode documentary called Man Up, which explores the complex relationship between masculinity and suicide and encourages men to question socially imposed rules about what it means to be a man and asks them to open up, expre...