To date, there has been insufficient research on the direct effects of food marketing on children’s diet and diet-related health, particularly in non-experimental settings. In this paper we employ the nationally representative Early Childhood Longitudinal Survey – Kindergarten Cohort (ECLS-K) to estimate how various types of food advertising to children on television affect children’s food cons...

In this research we investigate the impact of television advertisements on children buying behavior. We visited different schools in Punjab, Pakistan and checked the response of children. A 5 point Likert scale questionnaire was designed. Different cities of Punjab were selected on random sampling basis. A total 250 questionnaires were circulated, and the response rate was 100 %. Design/Methodo...

OBJECTIVES Sedentary behaviour (SB) is an emerging candidate risk factor for obesity in young people. Evidence to date is conflicting and it is unclear how different SB types are associated with obesity independently of physical activity. The objective of this study was to examine associations between a range of objectively measured and questionnaire-based SB indicators with obesity and body ma...

OBJECTIVE Several environmental factors influence adolescents' food habits and television (TV) viewing is thought to be one of these factors. The purpose of the present study was to describe sociodemographic differences in TV viewing and to examine associations of TV viewing with the consumption of sweets, soft drinks, fruit and vegetables in different countries. METHODS Data were collected f...

Purpose This study aims to examine young children’s (ages 4 7) knowledge and skills (i.e. their advertising literacy) for television (TV) commercials, YouTube pre-roll ads influencer marketing. Furthermore, this explores how parental perceptions practices social abilities influence the development of literacy. Design/methodology/approach Semi-structured in-depth interviews were conducted with p...

This case study evaluates the use of a Restrictive aide and the complementary use of parental mediation techniques to reduce media viewing among children. A family was provided a TV Token Timer, which involved a positive reward in exchange for participating in activities outside of watching television. Media viewing habits decreased from the baseline to the completion of the intervention at wee...

OBJECTIVE This study examined parent-child attitudes on value of specific types and intensities of physical activity, which may explain gender differences in child activity, and evaluated physical activity as a mechanism to reduce time spent in sedentary behaviors. DESIGN A community sample of 681 parents and 433 children (mean age 9.9 years) reported attitudes on importance of vigorous and m...

BACKGROUND This study examined the feasibility and acceptability of a home-based early childhood obesity prevention intervention designed to empower low-income racially/ethnically diverse parents to modify their children's health behaviors. METHODS We used a prospective design with pre-/posttest evaluation of 50 parent-child pairs (children aged 2 to 5 years) to examine potential changes in d...

OBJECTIVE To conduct an analysis of the frequency of unhealthy food advertising on mainland Chinese television (TV) and children and adolescents' risk of exposure to them. METHODS The frequencies of all types of advertisements (ads) on forty TV channels in mainland China, the exact ad broadcast times, and the name and brand of all snacks and western fast foods advertised were recorded from 08...

INTRODUCTION Television viewing is considered to be a risk factor for overweight in children because of its association with reduced physical activity and increased calorie intake. OBJECTIVE The aim of the present study is to examine whether eating styles affect the relationship between television viewing (TV-viewing) and snacking. METHOD In a sample of 962 pre-adolescents, self-reported te...