AbstrakCity branding adalah aktivitas pemasaran yang dilakukan institusi untuk memperkenalkan identitas kota kepada masyarakat agar lebih mudah diingat dan populer. Media dapat digunakan mempopulerkan salah satunya TikTok. Penelitian ini bertujuan menganalisis menjelaskan pengaruh media TikTok, motivasi penggunaan sosial, user generated content (UGC) terhadap city kabupaten/kota di Jawa Timur. ...

City branding is carried out to develop cities, attract tourism, introduce the city's wealth, and improve community's quality of life. Various ways are done show uniqueness distinctiveness that owned. Some city efforts seasonal, in vain, fail, must be clarified for public. This study aims analyze dimensions branding, strategies build obstacles solutions building branding. research a critical li...

Over the last two decades, creative cities have become an issue of interest as governments in several countries worked to develop ecosystems where class can innovate and share ideas. Many city focus more on developing pay less attention their city's branding. This study aims see Singapore a newly appointed UNESCO brand, even though it already has destination brand. There are challenges about wh...

In the past decade Diaspo youths – second generation immigrants in Côte d’Ivoire who were forced to migrate to their parents’ country of origin, Burkina Faso, during the Ivorian civil war – have become a visible presence in Bobo-Dioulasso, Burkina Faso’s second largest city. By consciously displaying their Ivorian origins, they have provoked both the admiration and resentment of local youths, w...