This study examines the effect of Customer Relationship Management (Continuity Marketing, One to and Partnering Program) programs on Loyalty Lazada online store in city Mataram. research was conducted 75 respondents namely customers Mataram City aged 18-45 years who have shopping experience at least 2 times. is an associative quantitative carried out by filling a questionnaire then analyzed usi...

This study aims to analyze digital marketing and e- ecommerce on performance business sustainability in the typical souvenir of Solo city. The population sample this are SMEs who have a field souvenirs City as many 100 respondents. type data used is primary data. Data collection methods using questionnaires processed Partial Least Square (PLS) analysis tools. results showed that E-commerce has ...

EXECUTIVE SUMMARY The examination of the municipal broadband and building a " digital city " for a southwestern Greek city is the heart of this case study in terms of city's repositioning through open innovation and creativity. The paradigm of the first successful Greek digital city (" e-Trikala ") shows to every Greek that the Digital City ICT applications can improve everyday life by simplify...

This study investigates the different factors affecting Customer Relationship Management (CRM) adoption by Egyptian Small Business Enterprises (SBEs). A systematic review of extant literature on CRM adoption by SBEs was conducted both holistically, and specifically in developing countries (e.g. Egypt). The study then progresses to validate a conceptual framework of CRM practices utilising a pos...

OBJECTIVE The youth smoking rate is on the rise in Turkey. Although many marketing bans have been effectively implemented, regulations related to retail tobacco outlets have gone unnoticed and have not been effectively supervised. In this study, we aimed to show the lack of legal regulation related to the high retail tobacco outlet density with displays. MATERIAL AND METHODS In the center of ...

BACKGROUND E-cigarette use has been increasing in the United States, though knowledge of potential risks and harms associated with e-cigarette use is low. Marketing of e-cigarettes may serve as a source of information to shape beliefs and attitudes toward e-cigarettes. The purpose of this study was to identify the most common marketing claims made within "vape" and tobacco shops in sales intera...

In 2008, New York City mandated that all multi-unit restaurants post calorie information in their menu. For managers of multi-unit and stand-alone restaurants, and for policy makers, a pertinent goal might be to monitor the impact of this regulation on consumer conversations. We propose a scalable Bayesian topic model to measure and understand changes in consumer opinion about health (and other...