This study assessed personal and environmental correlates of Belgian university students' soft and energy drink consumption and investigated whether these associations were moderated by gender or residency. Four hundred twenty-five university students completed a self-reported on-line questionnaire assessing socio-demographics, health status, soft and energy drink consumption, as well as person...

With his claim to have increased sales of Coca Cola and popcorn in a movie theatre through subliminal messages Xashed on the screen, James Vicary raised the possibility of subliminal advertising. Nobody has ever replicated Vicary’s Wndings and his study was a hoax. This article reports two experiments, which assessed whether subliminal priming of a brand name of a drink can aVect people’s choic...

Coca-Cola is by far the world's largest beverage company, with a market share of 48 percent worldwide. was founded in 1886. From drink sold only drugstores to famous cola more than 200 cities, company has made lot changes. become benchmark global industry, and some its decisions or strategic changes may affect economy. Therefore, understanding basic information financial situation Company requi...

Coca-Cola was originally created in 1886 Atlanta, Georgia, also it has been a part of social development and innovation ever since. Today, unique taste that gives people great experience every day. Statistics show ranks the top three world's 100 most valuable brands, with 1.7 billion drinking day 19,400 bottles sold second. Provides consumers more than 50 beverage choices from 15 brands consume...

Purpose: The consumption of caffeinated beverages has significantly increased among young people in recent years. objective the study is to investigate acute effects on electrocardiographic and hemodynamic parameters adults.
 Materials Methods: Study was designed as a non-randomized, non-placebo controlled, three-arm parallel assignment. It conducted 56 individuals selected from pool stude...

AIM Greater soft drink consumption was associated with increased risk of mental health problems in Western countries. The objective of the study was to examine the association between soft drink and sweet food consumption and suicidal behaviours among adolescents in China. METHODS In 2005, a population-based cross-sectional study was conducted in 100 schools in Jiangsu Province, China. Partic...

Consumers are so much conscious and sensitive in case of selecting brand. This study investigates a comparative the influence advertising on brand performance carbonated soft drinks. If there is one requirement to provide businesses competitive edge this highly times, it necessity for efficient effective advertising. Since money spent advertising, analyzing its effects still essential businesse...

AIM To assess the impact of prenatal exposure to Maillard reaction products (MRPs) -rich diet and postnatal Coca-Cola consumption on metabolic status of female rats. Diet rich in MRPs and consumption of saccharose/fructose sweetened soft drinks is presumed to impose increased risk of development of cardiometabolic afflictions, such as obesity or insulin resistance. METHODS At the first day of...

OBJECTIVE To report a rare case of hypokalemic rhabdomyolysis induced by the heavy and prolonged ingestion of cola-based beverages, and its uneventful recovery after kalemia normalization. METHODS We report a 38-year-old Caucasian male presented in our emergency room with a recent and progressive weakness of the lower limbs proximal muscles. RESULTS A dietary history revealed a prolonged in...