In developing countries like Thailand or most of the ASEAN member countries, e-commerce is still developing as new marketing channel for shopping. Therefore knowing more about the factors influencing the adoption of this virtual shopping channel among Asian online consumers is interesting. Previous studies revealed that lack of trust is the major factor affecting the low growth rate of e-commer...

This study extends a stimulus–organism–response (S–O–R) model to include impulse-buying behavior, which plays a vital role in electronic shopping but has not gained much attention in e-commerce research. Grounding our research in environmental psychology, we test the effects of virtual atmospheric cues on online impulse-buying behavior and spending, via a consumer survey. The study applies elab...

Motivations to engage in retail shopping include both utilitarian and hedonic dimensions. Business to consumer e-commerce conducted via the mechanism of web-shopping provides an expanded opportunity for companies to create a cognitively and esthetically rich shopping environment in ways not readily imitable in the nonelectronic shopping world. In this article an attitudinal model is developed a...

Metrics for assessing online customer satisfaction (e-satisfaction) are essential in gauging the success and failure of e-commerce. The Internet business must determine and understand the values of its existing and potential customers. Hence, it’s important for researchers to develop and validate a diverse array of metrics to comprehensively capture the attitudes and feelings of online customer...

In recent years, the rapid development of electronic commerce in China has made online shopping one of the most important shopping ways. However, there are more and more service failures on online shopping, and complaints about them are increasing, which will hinder the development of e-commerce in China. After service failure occurring, customers are going to decide the parties who are respons...

Much of the empirical information on E-Commerce activity is based on the U.S. and other developed nations. This study extends our knowledge by conducting a comparative investigation of B2C Internet shopping in the U.S. and Thailand. A unique feature of the study is the examination of Internet shopping in relation to conventional instore shopping. Data was collected from both countries and stati...

This paper explains four things in a unified way. First, how e-commerce can generate price equilibria where physical shops either compete with virtual shops for consumers with Internet access, or alternatively, sell only to consumers with no Internet access. Second, how these price equilibria might involve price dispersion on-line. Third, why prices may be higher on-line. Fourth, why establishe...

Business to consumer (B2C) e-commerce, a significant subset of total Internet business, can provide significant benefits to customers and SmallMedium-Enterprises (SMEs) including the ability to market their products and services online thereby achieving global connectivity, high accessibility, scalability, interoperability, interactivity, and greater information richness (Turban, Lee, King & Ch...

with increase in the sales of goods and services via the internet and the widespread deployment of electronic commerce, trust in electronic commerce becomes a vital element. many factors influence on customer’s trust. the current study use structural equation modeling to study the relationship among hofsted’s culture and online shopping, with regard the meditational effects customer’s perceptio...

As a new kind of consumption mode, the online group buying is familiar to consumers and many consumers adopt this new consumption mode. We can conclude online consumption as one of the electronic commerce. Electronic commerce is known as utilization of computer technique, network technique and telecommunication technique to achieve the entire electronic commerce (business transactions) process ...