Market-driven Quantification of Competitive Advantage by Means of Conjoint Measurement an object being evaluated as a bundle of features or attributes. These attributes should capture all essential aspects of an object. Based on respondent evaluations, the conjoint measurement allows for the derivation of utility functions of attributes which, in turn, establish a total object value [5]. In ord...

In this paper the authors describe the design of an experiment based on conjoint measurement that explores the possibility of using the Internet to evaluate design alternatives. These design alternatives are presented as panoramic views, and preferences are measured by asking subjects which alternative they prefer from a choice set of design alternatives. The approach is illustrated by using th...

In the literature on MCDM, many methods have been proposed in order to sort alternatives evaluated on several attributes into ordered categories. Most of them were proposed on an ad hoc basis. The purpose of this paper is to contribute to a recent trend of research aiming at giving these methods sound theoretical foundations. Using tools from conjoint measurement, we provide an axiomatic analys...

Professor William Mitchell holds the Chair in Economics at Charles Darwin University and is the Director for the Centre of Full Employment and Equity (CofFEE) at CDU. He holds conjoint professorial positions at the University of Newcastle and Monash University (attached to the European Centre). He also is a Visiting Professor at Maastricht University, The Netherlands, and is on the management b...

Most outranking methods build a preference relation between alternatives evaluated on several attributes using the concordance / non-discordance principle. This principle leads to declaring that an alternative is “superior” to another, if the coalition of attributes supporting this proposition is “sufficiently important” (concordance condition) and if there is no attribute that “strongly reject...

The purpose of this note is to sharpen the results in Bouyssou and Pirlot (2005) giving an axiomatic characterization of concordance relations. We show how the conditions used in that paper can be weakened so as to become independent from the conditions needed to characterize a general conjoint measurement model tolerating intransitive and/or incomplete relations. This leads to a clearer charac...