Advertising is not only as a tool to increase company sales. Fast development of mass communication tools and added new mediums to advertising media have been introduced the advertising as a key element in the success or failure of a company. Due to the intense competition between companies and the fast growth of markets and changes in consumer behavior, advertising is taken into consideration ...

I n the United States, selective serotonin reuptake inhibitor (SSRI) antidepressants are advertised directly to consumers [1]. These highly successful direct-to-consumer advertising (DTCA) campaigns have largely revolved around the claim that SSRIs correct a chemical imbalance caused by a lack of serotonin (see Tables 1 and 2). For instance, sertraline (Zoloft) was the sixth best-selling medica...

The analysis of foodstuffs, such as rice, is of particular interest for nutrient elements present at high concentrations, and also for toxic elements such as cadmium that can be present at trace levels. The analysis is important to ensure product quality and safety, as well as determining product origin. Food scares related to contamination not only constitute a health risk but also undermine c...

Introduction Word of mouth has long been recognized as a major driver of product sales. It can raise consumer awareness, and may be one of the few reliable sources of information about the quality of experience goods. With the development of the Internet, word of mouth has moved beyond small groups and communities, to being freely available through largescale consumer ne tworks (Avery, Resnick ...

Shopping online has emerged as one of the most popular Internet applications, providing a plethora of purchasing opportunities for consumers and sales challenges for retailers. The aim of this paper is to shed further light on the past and present status of the e-consumer phenomenon, by looking into online shopping behaviour and by examining the major reasons for being motivated or being de-mot...

D some misconceptions, consumer rationality is a property of the researcher rather than the consumer. Consumers become more rational as we are better able to predict their behavior or other important outcomes influenced by their behavior. Perfect rationality results when we achieve accurate predictions. Consequently, at least for many Marketing Science articles, consumers are becoming more rati...

BACKGROUND Evidence suggests that direct-to-consumer advertising of prescription drugs increases pharmaceutical sales and both helps to avert underuse of medicines and leads to potential overuse. Concern about such advertising has increased recently owing to the withdrawal from the market of heavily advertised drugs found to carry serious risks. Moreover, the Food and Drug Administration (FDA) ...

Dramatic structural changes are taking place within the rapidly growing Web advertising sector; the most notable being the rise to prominence of Sponsored Search Advertising (SSA) which developed because of the need to find solutions to the increased market demand for more consumer-oriented and targeted advertising and non-intrusive Web Advertising format (Weidlich, 2002). Moreover, SSA offered...

We consider a strategic online social network that controls information flows between agents in a social learning setting. Agents on the network select among products of competing firms of unknown quality. The network sells advertising to firms. We consider display advertising, which is standard firm-to-consumer advertising, and social advertising, in which agents who purchased that firm’s prod...

A two-stage approach is employed in order to examine the influencing factors of consumer behaviors in the context of mobile advertising. The first stage of the study evaluates the correlation relationship of consumer motives for receiving mobile advertising and their attitudes toward mobile advertising. It also investigates the relationship between consumer intentions for receiving advertisemen...